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Industries : Media, Information & Entertainment
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| Overview |
The media, information & entertainment (MI&E) industries are experiencing a rapid shift into digital content and multi-channel distribution models. Industry analysts from Gartner, IBM, IDC and others agree that converging forces are driving MI&E players to open content up to more distribution channels, demanding more enterprise-level management of their assets, billing process and delivery formats. All MI&E businesses–from publishers to information providers, syndicators and advertisers–face the same challenge: augmenting the value of their content and their customers–at faster speed and lower cost.
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| Growth projections for MI&E are dramatic: |
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The move to electronic distribution models does not come without risk–in some cases risk to traditional business models themselves. Pure-play digital players are re-defining traditional channels and even the definition of content itself–blogs, community input and user ratings as popular examples. The application of Web 2.0 and advanced search engines to building “sticky” on-line user experiences require new disciplines, such as component software architecture and information analysis. And, content providers are evaluating the alternative business models of search-based advertising, syndication and for-fee distribution. |
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Virtusa’s Media, Information & Entertainment practice brings the consulting and the technology execution that leverage these new media forces into competitive advantage. We apply our time-tested global delivery model for developing high-value software for Global 2000 companies to MI&E’s unique challenges. Notable examples include: |
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We apply our expert business analysis services to produce information architectures and “business process visualization” that align process and functional requirements. |
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We apply our Productization® methodology to rationalize media industry back-office systems and content sources in a way that leverages our clients’ existing assets and processes, and maximizes return. |
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We provide the end-to-end technology services that power the new MI&E business models. From conception through delivery, these services include editorial workflow and re-purposing, content management, Web 2.0 and search-driven information applications, and such back-office functions as distribution rights management and billing/contract systems. |
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Media, Information & Entertainment Solutions
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| Publishing and Information |
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Web Portal and Information Applications |
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- Web 2.0 product development (AJAX)
- Enhanced search implementations
- Personalization and CRM/BI integration
- Commerce and catalog capabilities
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| Search/Aggregation/Syndication |
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MI&E Back Office |
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- Entitlement/fulfillment
- Digital asset and metadata management (including Microsoft Sharepoint)
- Back-office system rationalization
- Enterprise business intelligence
- Advanced workflow and business rules optimization using Pegasystems’ platform
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| Partner Product Services |
Virtusa offers consulting & IT services for content management, digital rights management, enterprise search and MI&E back offices, and has key partnerships to provide comprehensive solutions to MI&E clients: |
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Vignette: As a Vignette long-term product engineering and implementation partner, Virtusa provides a full range of Vignette services, including consulting, deployment, custom development, hosting and support services. Our unique software platforming approach focused on asset reuse, optimized global delivery model, and experience in building and implementing Vignette products, enables us to reduce your deployment time and implementation cost. |
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FAST: Virtusa partners with FAST to create build-to-order technology solutions that address the difficult business challenges that media, information and entertainment companies face. Our FAST services include enterprise search design and implementation, solution maintenance, data transformation, cleansing and loading. FAST’s scaleable and flexible search platform with Virtusa’s global delivery model offers customers much more for much less. |
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