Content guidelines
Content is one of the first touchpoints for potential clients. We follow these guidelines to maintain a consistent tone of voice and overall content presentation. Following these guidelines strengthens our message, credibility, and our brand.
Capitalization
- We use sentence case in all communications except press releases.
- Only proper nouns are capitalized
- Job titles are capitalized only when referencing a specific person
- The names of departments are always lowercase
Citations & references
- Virtusa follows AP Style for in-text citations
- PDFs will also include an additional Chicago-style footnote
- All work that is not original thought must be cited
- Analyst firm information has to be approved by the firm before publishing
Additional guidelines
- Global events default to American date structure and spelling
- Ampersands can only be used in headlines
- Abbreviations must be spelled out at the first mention
- Abbreviations should be universally understood or brand approved
