Illustration system
The Virtusa illustration system is an extension of the brand’s visual language, working harmoniously and holistically with photography, patterns, infographics, data, and text. Within the overall visual system, illustrations have a unique purpose: to use strong visual metaphor and key graphic elements to communicate complex ideas with clarity, energy, and humanity.
Our illustration system distills Virtusa’s services to their visual essence, communicating complex and abstract ideas with clarity and concision, bringing a dynamic energy and joy to otherwise technical topics.
Illustration types
Within the overall visual system, illustrations have a unique purpose: to use strong visual metaphor and key graphic elements to communicate complex ideas with clarity, energy, and humanity.
Hero illustrations
Hero illustrations are large and bold, designed to be displayed prominently. They are in landscape format and full bleed, meant for display in a primary position. They are rich with imagery and detail, communicating complex ideas with excitement and imagination. The above samples are all examples of hero illustrations.
The following are examples of hero illustrations.
For designers
For illustrators
Vignette illustrations
Each hero image has an accompanying vignette. Vignettes translate the hero images to a smaller circle, extending the circular motif creating by the negative space of the brand “Spark.” Vignettes are simpler in nature, cropping out supplemental detail to focus on the key concept. Elements often break the frame of the circle. Vignettes are meant to be displayed in a secondary position, supporting primary imagery or used as a spot illustration within the body of a text.
They are 1:1 ratio.
For designers
For illustrators
Illustration components
Within the overall visual system, illustrations have a unique purpose: to use strong visual metaphor and key graphic elements to communicate complex ideas with clarity, energy, and humanity.
Clouds
The primary graphic elements of the illustration system are clouds. While clouds have the literal interpretation of the cloud computer and infrastructure, they also function as a metaphor for speed, energy, optimism, and aspiration. Clouds are also used liberally to guide compositions, situate characters, and support topic specific imagery.
Connections
To balance the wide amorphous shapes of the clouds, we use connections. These literally represent circuit board wiring and node points, but act as a way connect disparate ideas and elements. They communicate interconnectedness, a way of using technology to solve problems and bridge the gap between clients and solutions.
Sparks
The Spark is the most prominent symbol of the Virtusa brand. The spark’s usage is twofold. It acts as a subtle callback to Virtusa, a way to brand the illustration system that is completely unique and custom. It is used as a particle effect, acting as a symbol for the magic and wonder behind the services, which can only be provided by Virtusa.
The human element
Perhaps the most important elements of the illustration system are the people who make it happen. Virtusa is a global company with a diverse workforce of thousands. The hard work and ingenuity of the people behind Virtusa are the real drivers of the progress. We want to highlight the human element of Virtusa and celebrate the diversity and strength of the people who make it happen. Virtusa’s system uses people in two ways:
Collaboration
Primarily, Virtusa’s illustration is used to convey concepts. This require a wide angle lens to capture the complexity of the topics. In this format, people are shown smaller and within the context of the topic, most often working collaboratively. We are highlighting the power of teamwork and collaboration, anything can be accomplished when we work together.
Personae
For other topics, we want to focus in and highlight individual people. This is especially effective for topics that have a stronger personal element. In this format, it is important to give the character personality and specificity. We celebrate and highlight the diversity of our team, and the power of the individual.