Primary typefaces

Words define us. What we say is who we are. Typography gives personality and nuance to what we say. Our typography works through the combination and balance of two typefaces.

HEADLINE TYPEFACE

Publico

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstvwxyz

1234567890!@#$%^&*

Publico Headline Bold

Publico Headline Bold Italic

Publico Headline, a modern serif, is our primary headline typeface. It exudes approachable authority and looks established. It is sophisticated and confident but conversational.

BODY COPY TYPEFACE

Synthese

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstvwxyz

1234567890!@#$%^&*

Synthese Light

Synthese Light Oblique

Synthese Book

Synthese Book Oblique

Synthese Regular

Synthese Oblique

Synthese Bold

Synthese Bold Oblique

Synthese is a modern, clean, and efficient typeface. It is a great compliment to Publico Headline.

These specific choices give our designs a consistent look and feel. Please do not deviate outside of these options. For certain applications where our primary and secondary typefaces aren’t available for all users, please refer to the secondary typefaces below.

PLEASE NOTE: Typography is most often represented in graphite (#36312D) or white (#FFFFFF).

Secondary typefaces

When our primary typefaces are not available for use, please refer to secondary typefaces.

Certain applications such as Word, PowerPoint, or email should use default secondary typefaces to ensure viewers have a consistent display of elements. If primary typefaces are used, there is a risk of text shifting or not displaying as intended if the fonts are not installed on the viewer’s device.

SECONDARY HEADLINE TYPEFACE

Georgia

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstvwxyz

1234567890!@#$%^&*

Georgia Bold

Georgia Bold Italic

SECONDARY BODY COPY TYPEFACE

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstvwxyz

1234567890!@#$%^&*

Arial Regular

Arial Oblique

Arial Bold

Arial Bold Oblique

Typography styles

Clear and consistent use of our typographic style strengthens our message and creates familiarity with our brand. The examples here show how to use our primary and secondary typefaces while reinforcing our brand voice and personality.

Publico Bold, set in sentence case, is used for all featured headlines. Headlines should be significantly larger than sub-headlines and usually set in graphite (#36312D) or knocked out of a color field or image.

Synthese is used for most other copy aside from headlines. Please refer to the breakdown below for the recommended type styles within layouts.

Typography should have a hierarchy to lead the viewer through the content. The contrast between styles will help organize content allowing for a better user experience.