Our latest research reveals how leading firms are engineering their data foundations to anticipate and deliver on customer needs and desires—now and in the future.
In a world overrun by data, it’s easy to assume that businesses have all the data they need about their customers and are putting it to use wisely. That’s why Virtusa decided to test this hypothesis by studying how the best companies collect, manage, and utilize their customer data1. Our findings reveal that this assumption holds true—but only for a small proportion of surveyed respondents
.Our cohort of leaders is relentless in their pursuit of data-driven insights and has built the technological foundations, talent pipelines, and policies to out-market, out-sell, out-service, and out-innovate the competition. We call these leaders customer-obsessed and-clairvoyant. So, what is it they do differently with data? A lot, actually.
This infographic, the first in a three-part series, looks at the data-to-insights cycle of the obsessed and clairvoyant businesses and the four things that set them apart.
