Our latest research reveals how leading firms instituted a global data office to deliver superior value and delight customers.
There has never been a better time to be a customer-centric business. Customer data is abundant, and data analysis tools are readily available. And yet, our research reveals that only one-in- seven of over 300 U.S. businesses1 are excelling at turning customer- facing data into actionable insights. These outliers are called customer-obsessed and -clairvoyant businesses; they collect more data at a higher quality than the rest. They also derive more useful insights from their data. They’ve got the basics right when it comes to building a strong data foundation.
Many of these leaders have instituted a global data office (also known as a central data office) and evolved them to meet the demands of this new reality. Their global data offices are more than just arbiters of common data policies and standards—they act as a center of excellence, setting guidelines and overseeing architecture, platforms, governance, and the enterprise-wide coordination of data and AI, as well as providing specialists who have hard-to-hire skills.
This infographic, the second in a three-part series, highlights six reasons they deliver industry-leading value.
