The Virtusa research center surveyed over 300 U.S. companies in five industries – banking, healthcare, life sciences, telecom, and insurance – to gain insight into their data foundations; the digital information companies collect on customers, and how they use generative AI to extract insights on customer behavior. Our research shows that it pays to be highly customer centric. Industry-leading companies collect vast amounts of customer data, use it differently, and manage it extraordinarily better than the rest. To become more customer-centric, other companies need to improve their data foundation to gain actionable, customer experience-defining insights.
Enterprises need a solid data foundation to engineer beyond customer obsession
18%
revenue growth experienced by companies deemed customer-clairvoyant from 2020-2024
79%
of companies said they were effective or highly effective at gathering sales data
13%
are not effectively using their data on customers in marketing, sales, and service
Find out how customer-centric your enterprise is.
