A Customer Data Platform (CDP) is a real-time data collection and analysis platform for the insurance, banking, retail, and healthcare industries. Adobe Experience Platform (AEP) is a real-time CDP that streamlines data flow and develops a unified view of the customer, facilitating seamless experiences across devices and touchpoints.

This whitepaper dives into the more technical aspects of CDP and its benefits. Here, you will discover:

• The benefits of using a CDP 
  A CDP, among other capabilities, combines data sources, manages consumer data, and offers behavioral insights, hyper-personalization, and increased data availability.
• How to select the right CDP for your business
  The right CDP depends upon the company's requirements and the customer’s technology needs. 
• Required steps for a successful CDP implementation
  A CDP can be successfully implemented by following best practices and careful planning. These practices involve data analysis, the configuration of data ingestion, a designed technical solution, and deployment.
• What makes Adobe Experience Platform (AEP) a powerful CDP
  The Adobe Experience Platform CDP includes a comprehensive set of tools, features, and capabilities. It has a unified interface, with a single login and application. This capability enables a diverse array of digital services for both customers and for internal use. Based on an understanding of circumstances and context, AEP can identify the correct information needed from the customer. 
• How Virtusa helps its customers make the most of AEP
  Virtusa, an AEP platinum partner, specializes in delivering solutions that assist businesses in turning their ideas into reality. With AEP, Virtusa shortens the time to market, optimizes content migration, and develops new digital experiences. As one of the first companies to collaborate with AEP, Virtusa is at the forefront of the endeavor to deliver industry-first solutions to the market. The revolutionary framework developed by Virtusa ensures the smooth and trouble-free implementation of AEP.

In this whitepaper, you’ll see how a CDP and Adobe Experience Platform can improve the hyper-personalization of your web analytics, elevate your customer relationship management (CRM), and accelerate marketing automation.