Frank Palermo, EVP of Global Digital Solutions at Virtusa, discusses the emergence of "prompt engineering" in the context of rapid Generative AI advancements. This new discipline involves crafting precise queries and instructions to maximize the utility of large language models. While it's currently crucial, Palermo suggests that it may serve as a transitional phase toward AI systems that understand human language more intuitively. In the long term, he anticipates that prompt engineering will remain a vital skill for exceptional engineers.