Organizations are increasingly shifting from traditional project-based models to product-centric delivery to keep pace with accelerated digital disruption. According to Gartner, fifty-five percent of organizations are moving from project to product delivery for quicker business outcomes, improved customer experiences, reduced friction, and more flexibility.
These organizations focus on continuous value delivery rather than isolated project milestones, enabling them to stay competitive in today’s dynamic market environment. However, transitioning to a product-centric model comes with challenges, including cultural shifts, rethinking team structures, and aligning IT investments directly with business value streams.
As businesses transition to this model, they face several critical challenges, including: Navigating organizational restructuring from project to product-based teams Aligning product delivery with business value streams Building sustainable continuous delivery pipelines with modernized DevOps Ensuring measurable results through metrics and observability tools
As per McKinsey’s survey data, highly successful agile transformations typically delivered around 30 percent gains in efficiency, customer satisfaction, employee engagement, and operational performance; made the organization five to ten times faster; and turbocharged innovation. This transformation enhances collaboration between business and IT, driving more customer-focused outcomes. Shifting from projects to products is critical for enhancing IT agility and business success, enabling faster releases that meet customer needs and sustain competitive advantage.
At Virtusa, we specialize in helping organizations accelerate their product-centric transformation, leveraging deep domain expertise and proven methodologies. Our approach is centered on enabling clients to organize around value streams, streamline product delivery, and ultimately drive business agility. Through our proprietary frameworks and assets, we ensure businesses transition successfully and continue to improve performance, delivering value faster and more effectively.
- Holistic value stream realignment: We reorganize teams to ensure they are aligned around customer journeys and value streams to maximize business impact.
- Scalable and structured POD setup: Our proprietary frameworks, including the SWIFT assessment for Product-Oriented Delivery (POD) maturity, guide organizations in creating and scaling POD teams. Virtusa helps establish clear POD definitions, benchmarking, and maturity scaling, providing a roadmap for long-term success.
- Advanced governance and telemetry solutions: Our observability and governance solutions provide real-time visibility into delivery pipelines, ensuring leaders have actionable insights into team performance and product value flow.
- Continuous learning and upskilling with the 3C enhancement framework: Virtusa focuses on capability, collaboration, and competency, ensuring that teams are upskilled to meet evolving demands and realize sustained performance growth in a product-centric environment.
Tailored offerings for product-centric transformation
Organize around value
- Business value identification via customer journey mapping
- Projects to products transition – POD definition, setup, and rollout
- POD Maturity Benchmarking using our SWIFT Assessment Framework
- Value Stream-Based Team Topology Rationalization
- Establishing and Rolling Out LACE (Lean-Agile Center of Excellence)
Accelerate the flow of value
- Dynamic budgeting and objectives with key results alignment
- Role-based coaching and behavioral transformation
- Enhanced production efficiency via modernized DevOps
- Transition to outcome-driven engagement models
Visualize and track value
- Metrics and measurement programs like DORA, FLOW, and SPACE Metrics for clear visibility into value
- Comprehensive governance model and role-based metrics
- 360-degree visibility with the observability and telemetry dashboards
- Implementing value stream management and delivery platforms