CSPs can also leverage AI to gain a detailed understanding of their customers, target them through micro segmentation, and thereby improve their Net Promoter Score (NPS). It can help them understand the preferred customer channels, their activities and areas of interest, and spending patterns, and build deeper and granular insight. As a result, they can recommend offers, manage brand perceptions, push relevant content, and provide the right products and services. Over the next few years, AI will disrupt the communications industry and CSPs embracing AI will reap its benefits.
Virtusa’s AI-driven business process automation solution offers an analytics-as-a-service platform on the cloud. Since it is based on an open source architecture, it enables us to provide out-of-the-box agile cloud solutions with machine learning capabilities across network, customer, operations, and billing functions. CSPs can leverage our solution to generate striking customer insights, enable proactive diagnostics, and build a self-learning knowledge base that can deliver the right resolution and recommendations.