Digital Experience Layer

Creating a unified platform to expose APIs/services across customer touchpoints.

CSPs operating legacy, fragmented, and incompatible technology stacks are limited in their ability to offer differentiation. This severely restricts their efforts to deliver a seamless and consistent experience across channels, ultimately resulting in low customer satisfaction scores and broken experiences across digital channels. The cost to transform legacy and core business applications is often so high that it compels business teams to derive insights and recommendations manually.

Virtusa’s Digital Experience Layer (DXL) is an overlay platform that integrates with disjointed technology or legacy stacks enabling a unified view of subscribers, products, and services across seamlessly integrated customer touchpoints.

Designed to help CSPs accelerate time to market, Virtusa’s DXL provides a microservices integration framework enabling standard services across sales, customer onboarding, order, post-sales, and associated customer and product journeys. The APIs are seamlessly integrated with supplier and partner channels through the orchestration layer to deliver a consistent experience across products and services. The APIs developed once will automatically be available across the ecosystem. Product and customer overlay component using referential model provides integrated sales bundles and standard interfaces.