Healthcare payers face critical challenges in growing and retaining members during the transition to Medicare Advantage. This multifaceted process includes various opportunities throughout the member lifecycle, such as:
- Transitioning commercial members to Medicare
- Existing Medicare members changing healthcare providers during open enrollment
- Current members renewing their plans
Relying on fragmented marketing programs and lacking insights into member sentiment can result in missed opportunities and the loss of valuable members to competitors.
Virtusa’s Medicare Advantage Solution is designed to empower healthcare organizations to expand their Medicare Advantage business through:
- Data aggregation and analytics: Centralizing and analyzing member data to predict churn and identify growth opportunities.
- Digital transformation: Utilizing market-ready digital platforms to respond to member needs effectively.
- Intelligent automation: Streamlining processes to enhance member transitions.
Our modular, multi-phase implementation approach begins with establishing an in-house marketing data store to support targeted campaigns. With real-time access to data, marketing teams can execute effective outreach and enhance the transition process.