solution

Content Localization and Assurance

Powering seamless global reach through AI-driven localization and quality assurance

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In an era where personalized user experiences are essential for global success, speaking your audience’s language —literally and culturally — is no longer optional. Traditional localization processes are costly, slow, and error-prone, leading to inconsistent user experiences and delayed go-to-market strategies.

Virtusa’s Content Localization and Evaluation solution transforms industries using genAI, large language models (LLMs), and vision-based AI. Our platform automates content adaptation across geographies while evaluating and enhancing translation quality, ensuring your message remains accurate, culturally resonant, and regulation-compliant everywhere.

Key features
Content Localization and Assurance

Content Localization

  • LLM-powered automation: Automatically generate translations with contextual relevance using advanced language models
  • Customizable parameters: Fine-tune linguistic, cultural, and functional localization preferences
  • Image and visual localization: Gemini Vision Model intelligently processes and localizes image components
  • Proper noun detection: Protects brand identity and avoids critical translation errors
  • Seamless integration: Works with CMS, APIs, and existing localization workflows
Content Localization and Assurance

Localization Assurance

  • AI-powered translation review: Uses LLMs and APIs to assess and improve translation accuracy
  • Cultural and legal compliance checks: Ensures all content adheres to region-specific regulations
  • Similarity matching: Evaluates translation fidelity across multiple engines for maximum precision
  • Multimodal verification: Evaluates both text and image-based content for holistic assurance
Key benefits
  • Faster time to market: Cut localization cycles from months to weeks
  • Cultural precision: Drive user engagement through region-specific and culturally aligned content
  • Improved quality: Reduce errors and ensure consistent messaging across markets
  • Brand consistency: Deliver high-quality, on-brand experiences globally
  • Scalable global expansion: Localize across multiple geographies without added manual effort
  • Risk mitigation: Minimize compliance risks and avoid cultural missteps
Challenges addressed
  • Inconsistent translation quality and brand voice
  • High manual effort and long turnaround times
  • Cultural mismatches that alienate audiences
  • Legal non-compliance in regional markets
  • High localization costs that impact ROI
Why choose Virtusa?
  • AI and genAI expertise: Built on the latest LLMs and vision AI for smarter localization
  • Proven success: Deployed across Fortune 500 companies with measurable results
  • End-to-end coverage: From content generation to evaluation and testing
  • Speed and scale: Automate and localize at enterprise scale with minimal effort
  • Industry-specific precision: Custom solutions tailored to your business domain

Accelerate localization in global markets

Leverage AI-driven localization to adapt content accurately across global markets. Ensure compliance, cultural relevance, and faster time to market.

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