solution

Unlock the power of your media with Virtusa's Media Meta Spotlight

Centralized metadata management

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Virtusa's Media Meta Spotlight offers a centralized solution to unify your media assets, automate processes, and drive business growth. Using AI and machine learning, Virtusa's Media Meta Spotlight extracts and enhances metadata from unstructured content, giving your organization powerful insights, more personalized experiences, and streamlined processes.

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The challenges

Are you tired of fragmented metadata and inefficient workflows?

Is your media organization struggling with these common challenges?

  • Fragmented metadata: Siloed data hinders collaboration and insights

  • Manual processes: Time-consuming and error-prone metadata management

  • Inconsistent standards: Lack of standardization in metadata creation, extraction, and distribution

  • Complex workflows: Inefficient content lifecycle management

  • Monetization inefficiencies: Lack of monetization strategies to drive growth
Media and entertainment companies often struggle to harness metadata

The Media Meta Spotlight solution is designed to address these complexities by providing a centralized, AI-powered platform.

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The solution

Leverage AI-driven metadata extraction, seamless integration, and personalized search

Virtusa's Media Meta Spotlight streamlines your media operations with AI-powered metadata management. Our centralized platform simplifies workflows, enhances collaboration, and delivers actionable insights to drive business growth in the dynamic media and entertainment industry. The Media Meta Spotlight solution is packed with advanced features that provide seamless metadata management and empower media organizations with actionable insights.

Key features include:

  • End to end visibility: Gain a 360-degree view of your media assets, from acquisition to archival.

  • Seamless integration: Easily integrate with industry-standard systems for streamlined media workflows.

  • AI-powered metadata: Leverage AI/ML to automatically extract and enrich metadata from unstructured content with high accuracy.

  • Search: Quickly access the right assets with intuitive search
The benefits

The Media Meta Spotlight solution offers media organizations a comprehensive suite of benefits that elevate their operations, marketing, and programming strategies.

  • Growth: Increase non-linear and international sales with data-driven insights into sales and rights information.
  • Streamline operations:  Experience a ~30% increase in operation efficiencies with automated workflows, reduce manual effort, and improve efficiency.
  • Accelerate monetization: Quickly package and monetize content for FAST (Free AdSupported TV) and VOD (Video on Demand).
  • Personalize experiences: Leverage genAI for targeted content recommendations and delivery based on audience demographics and viewership data, boosting engagement.
  • Gain actionable insights: The Media Meta Spotlight solution leverages advanced performance analytics to provide deep insights into content monetization and viewership trends, optimizing decision-making and market alignment.

With Virtusa's Media Meta Spotlight solution, you can address metadata management's technical and operational challenges and drive strategic business value, helping your media organization achieve its full potential.

Success story

Virtusa delivered a centralized media metadata system with streaming capabilities for a multinational media & entertainment company

Virtusa created a cloud-based system to consolidate metadata from multiple LOB systems, providing a 360° view of media assets and integrating with over 10 internal and external applications. The system extracts and enriches metadata, automates workflows, and offers transcoding and streaming capabilities on multiple devices leveraging genAI/ML solutions.

Success story

Virtusa enhances media metadata management using Fabric for a global media & entertainment company

Virtusa developed a solution to transition the client's legacy systems to Fabric, enabling easier customization and integration with internal business applications. This resulted in a 60% cost reduction in maintaining the programming metadata system and seamless onboarding of new partners. 

Success story

Virtusa developed a non-linear content distribution suite integrated with OTT platform providers

Virtusa built a microservices-based application using AWS and UI technologies to streamline workflow management from planning to publishing, with flexibility for vendor-specific media formats and integration for transcoding services. This solution significantly improved asset publishing time, enhanced workflow visibility, and accelerated vendor onboarding.

Unlock the full potential of your metadata

Simplify your media management with Virtusa's Media Meta Spotlight solution. Empower your team with AI-driven insights, enhanced workflows, and seamless metadata operations.

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